What is your intended goal and why? (3 marks)

The intended goal of this introductory online campaign was to get the consumer introduced with From The Rack, The consumer has no idea who we are but may have clicked on the link for thrifted clothing that’s all they have to go off of. We created the post to fill in the gaps and explain to them why we are the best fit for them. We also explain why they should give us their email address for bonus content and discount codes, they can use on their purchases. We also left them with a “call to action” at the end of the blog post by stating “ready to start browsing” to get the consumer to look at our stock options.

Who are you writing for and why? (3 marks)

From the Rack is writing to our target audience that is aged 18-30. The reasoning behind why we are writing to this audience is due to this market being in school or just emerging into the workforce; they want to show other people the style they have. An older demographic wouldn’t be very interested as their values wouldn’t align on this website. The lifestyle of this target market would be fashion-forward consumers who are digitally connected and have social circles. They also value being budget-conscious but don’t want to compromise on style and quality. Time is also limited as they have an extremely busy schedule fitting in work, school, and other extracurricular activities. The blog post is quick and to the point, having headlines telling the consumer the important stuff, and if they need to, they can go deeper into the information to pick out what they want. From The Rack lists the most important information in the list format, which pulls the consumer’s eyes toward it. The blog post fits into our target demographics’ busy time schedule.

What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

The experience From The Rack is creating for the visitors of the site is one of exploration, discovery, and community engagement. We want the visitors of the website to explore the collections we have to offer and the stories each piece must tell. By offering a wide range of items we encourage the visitors to explore these sections and uncover pieces they want to add to their collections. For community engagement we want users to be able to submit their fit pictures to the website to be posted for others to see, visitors would be encouraged to do this by giving out discount codes for them doing so. We will also have locations to take pictures and stories about thrifting content that will Forster a sense of community engagement.

Instagram

This image was created to get a feel of what the welcome Instagram post would look like if posted. It gives all the important details in F-pattern in the post in case a user didn’t want to read the caption.

re-writing of content for instagram

Welcome To From The Rack!

This Account will be used to post our collections of curated vintage, secret photo locations around Windsor and our clothing hauls!

What will you gain from giving us a follow?

You will gain an insider look at the best vintage we have to offer, don’t have the money to spend? no problem, we will be posting community fashion pictures and much much more!

Quality you can trust

• Checked for holes
• Checked for stains
• Deep cleaned
• Steamed
• packaged with a free sticker
• sent right to your house

Ready to follow us?

come on what are you waiting for? you read this far, we know your invested. Drop us a follow and join the growing community of From The Rack

Facebook

This image was created to get a feel of what the welcome post of From The Rack would look like. The hashtags are meant for the local community as From The Rack will use Facebook to target Windsor and the surrounding communities.

re-writing of content for Facebook

Welcome To From The Rack!

From The Rack Windsor is a local community driven curated thrift store. We make sure you are taken care of, we will be using this account to post information on up-and-coming events and new clothing drops we will be posting to our website.

What will you gain from giving us a follow?

You will stay up-to-date with the local events happening within our community, discount codes you can use at checkout, and fashion inspiration to help you with your personal closet.

Quality you can trust

We go through an extensive list to make sure the products we give you are at the upmost quality.

we:

• Check for holes
• Check for stains
• Deep clean
• Steam
• package your order with a free sticker
• send it right to your house

Ready to follow us?

If you’re looking to join a community of fashion forward and eco-conscious members you’ve come to the right place, drop us a follow and continue the journey with us!

Reddit

Reddit is based on causal interactions, for From The Racks Reddit post we will be making it look and feel authentic with the post recommending people to go to the store if they want similar tees. Will will be doing this in the comments but will still have a post description.

re-writing of content for Reddit

From The Rack

I bought this tee off from the rack it’s from 1987 and was Guns and Roses tour t-shirt, I’ll be posting the try on photos later today.

More Info About From The Rack

If any of you are interested in where I got it, I got it From The Rack, it’s a sick vintage store that sells high quality vintage at an affordable price and they included a free sticker as well.

Follow For More Vintage

Follow this account if you want to see more vintage as I’ll be buying from them again shorty.

Welcome to From the Rack!

This is a website to browse thrifted clothes, a place to gain knowledge, and a hub for everything fashionable. We are more then just a place to shop for clothes though: From The Rack Windsor is an inclusive website that loves our community – posting fit checks, fashion inspo, and clothes to upgrade your wardrobe. We take pride in making sure everything uploaded to the website is done with care, from our clothes being deep cleaned and steamed to our posts, we make sure we are giving you the best quality content possible.

What will you gain from shopping here?

• New exciting pieces of history
• Free stickers with every order
• Free shipping for orders over 50 dollars
• helpful information on local Windsor locations to take pictures at
• A free Spotify playlist personalized to the piece of clothing you are buying

Quality you can trust

At From The Rack, quality is our top priority. Every item is perfectly curated for our website, ensuring that it meets our high standards, we triple check every item to make sure that there isn’t any stains or holes. From our Sweaters to our pants you can shop with confidence knowing that every piece has been thoroughly inspected and packaged with care.

Join the community

From The Rack isn’t just a store—it’s a community of like-minded fashion forward individuals who all share a passion for high quality thrifted finds and sustainable living. Joining our community with just your email will connect you to hundreds of other individuals just like you! You will also receive discounts and other promotional content that will help you on your fashion journey.

Ready to start browsing?

Ready to start finding your staple piece? Browse our online store, explore our curated collections, or discover fashion tips and local locations through our blogs. Whether you are shopping for yourself or searching for that perfect gift , From The Rack has you covered. Welcome to the hub of thrifted fashion—welcome to From The Rack.