Assignment 2. Part B question 2

2. Find one (1) headline that you came across recently and thought it was great. Explain why it resonated with you. Please ensure that you base your answers on topics discussed in class. (6 Marks)

---

---

Headline: “First glimpse at enormous new Universal theme park in Florida, with Harry Potter and Nintendo worlds”

Sub Headline: More than 50 attractions will be inside Universal Epic Universe, with a planned opening in 2025

This headline resonated with me because it touches upon all the points we discussed in class. It has numbers in the headline, although it is higher number, a reader that is interested in a new theme park especially coming from universal would click on it. It clearly states the headline’s goal: to tell you what you need to know about the new park and when it opens. It uses power words and taps into the audience’s anticipation and FOMO by mentioning “first glimpses” of the new park.  Also, piggybacking off of the 2025 opening date creates a sense of urgency as it’s a massive upcoming event.

                This article is written for the right audience as they use “Harry Potter” and “Nintendo World” as action words to the audience; the reasoning behind them using these well-known brands is how well-known they both are. In Universal Studios, they opened The Wizarding World of Harry Potter Island, this was done in 2010, and the year after, the park raised more than 1.72 million attendances. This is the highest jump in attendance Universal has had with an expansion of their park (Statista, 2023)

Statista. (2023, September 19). Universal Orlando Islands of Adventure theme park attendance 2009-2022. https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/

Using this in the headline will attract an audience wanting to know what’s happening with these IPS in the new park.

                This headline’s power words were “Enormous” and “First Glimpse.” Enormous emphasizes the size and scale of this new theme park, it grabs the readers attention and curiosity as they want to know how large the park is. First, Glimpse suggests to the reader that it’s exclusive and has uniqueness, with this being in the headline implying that they are getting a first investigation of the park. This also triggers the emotions of curiosity and encourages readers to learn more.  This headline also uses the power word “new,” which signifies the freshness of the news and indicates that something innovative and different is coming soon. It suggests that the readers will be among the first to experience something groundbreaking, like the opening of a new theme park.

                As discussed in class about FOMO, this article does this perfectly by mentioning “First Glimpse” and has a planned opening of 2025, giving more sense of exclusivity. These words tap into the audience’s fear of missing out, which will drive interest and excitement for the readers who want to be one of the first visitors to the new park.

                This headline also mentions how many attractions will be in the new park, with Universal Studios unveiling 50. This emphasizes the sheer number of attractions and implies the diverse range of experiences available to visitors. This also lets the audience know how long they will need to read this article.