Assignment 2. Part B question 5

Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)

The Three different headlines for the story

1. Top 3 2024 Detroit Auto Show Award Winners with Pictures (numbers & promising a payoff with the pictures)
2. Results Are In! The 2024 Detroit Auto Show Best Car Winners Are Announced! (intriguing statement)
3. 7 Reasons To Head To The 2024 Detroit Auto Show Before It’s Too Late! (call to action)

---

Top 3 2024 Detroit Auto Show Award Winners with Pictures

The reasoning behind creating this headline is to give the audience a numerical number to capture the reader’s attention right away; they can categorize it before reading the rest of the headline. As the number is so low, users will assume that the list will be higher quality and not a significant time commitment. The headline is also essential and right to the point because more than half of users respond more positively to articles that don’t use filler words (Safran, 2021.)

Safran, N. (2021, March 31). 5 Data Insights into the Headlines Readers Click. Moz. https://moz.com/blog/5-data-insights-into-the-headlines-readers-click

---

The promising payoff with pictures is also a heavy driver with this headline, as it promises the readers visual content alongside the text. This payoff entices visually oriented readers and helps with engagement. It’s promising the readers with a payoff.

Results Are In! The 2024 Detroit Auto Show Best Car Winners Are Announced!

The headline starts with an intriguing statement that creates a sense of immediacy and excitement for the reader. The implication of this statement is that the reader will gain access to breaking news in this case being the best car show winners. The reader will want to click the article to gain access to the information we are providing them. The headline is extremely clear in what the reader will get by clicking on it; it provides a direct and informative message that the reader can immediately understand. The exclamation mark at the end adds emphasis and energy to the end of the headline, conveys urgency to the reader, and amplifies the sense of excitement that is accumulating around the announcement.

7 Reasons To Head To The 2024 Detroit Auto Show Before It’s Too Late!

The headline I created starts as a listicle format by starting with “7 reasons,” which is effective in attracting attention and organizing the content on the webpage as their will be seven points touched upon. Listicle format is popular due to the readability and ability to cover the points adequately. The call to action within the headline “Head to the 2024 Detroit Auto Show Before It’s Too Late!” urges readers to attend the event. This will motivate the reader to click the headline to determine where and when the event occurs. This call to action, it also promotes FOMO as the reader has a fear of missing out on the event. As per class discussion we spoke about how a loss is more substantial than a gain so by using this FOMO technique more readers will want to click on the headline.