Assignment 2. Part B question 6


This was the final headline Chat was able to come up with by using my prompts. The reason I stuck with this headline was since it has everything you would want for a good headline it has, an emphasis on success for the high school graduates which will capture their attention and then lead into a call to action telling them to “enroll” into the program. There is also a USP in the headline (Unique Selling Position) that shows that 90% of graduates get employed in this field which is an extremely impressive. The headline is also clear and concise, based on the prompt information I gave on high school students and the advertising program. The overall tone of the headline is also aimed at high school students and gives the reader confidence by implying that success is within reach by applying to the program.

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