Assignment 2. Part B question 7

You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks

Headline:

Elevate Your Skills and learn these three crucial steps to be successful in your 2nd Year of Marketing and Advertising Digital Classes!

This headline focuses on action-oriented language as it starts with “unlocking success”  and “master these three steps” this encourages first-years to take action and engage with the content as they want to be successful going into second year. This headline also gives specific information to the reader by clearly defining that these steps are tailored for second year adverting and marketing classes. With the first years following these steps that are in the article, they will have a better understanding of second year adverting and marketing digital classes.

Information missing that I would need to create the headline

Some of the information that is missing from the question that would be required to create a well written headline is what the digital classes are, they aren’t specific enough to write an article or a specific headline as you must be generic with the classes as they could mean any class that needs a computer. Another specific that is missing from the question is if these first-year students are in the advertising and marketing program, as the question doesn’t state that. It states they are first-year students; understanding the target market better would also be a plus, as we don’t know the student’s goals or interests. The difference between this question and question six is that we were given who our target audience was, which was graduating high school students. It’s easier to understand what they would think, as everyone has been in that spot. As for question seven, these first-year students could want to drop out or just want basic information on the second-year digital classes. It’s like two separate topics that aren’t connected, and it’s a very generic goal and not specific enough.