Assignment 3 Question 4

4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks)

Regarding question #2, we made several changes from the original post to enhance its effectiveness with F-pattern and plain language writing. We also wanted to increase the KPI of retaining interest and reduce the bounce rate from the post. Here’s a Breakdown of what we changed and why we changed them.

Revised Content Structure:

Original post:

The original post contained detailed information presented in paragraph form and didn’t take into consideration plain language writing. It went in-depth and wasn’t easy to digest and understand. This could overwhelm readers and make it challenging to grasp key points quickly. Ultimately, the post made it hard for readers to retain the information.

Revised Post:

The revised post addressed this issue by restructuring the content to present critical information in bullet points, making it more reader-friendly. Bullet points help provide a clear overview of all the benefits we offer from shopping from the rack. This format allows readers to scan through the content quickly, enabling them to identify relevant information and retain interest in the content.

Emphasis on Visuals:

Original post:

Our original post didn’t have images and didn’t fully grasp the reader’s attention. Visuals play a massive role in capturing attention and maintaining engagement, but we didn’t fully recognize the importance of images when we created the post.

Revised Post:

In the revised post, we highlighted the importance of relevant visuals in retaining interest. We selected images strategically that complimented the content and evoked emotions related to thrifted fashion and community engagement. The revised version aims to maintain readers and lower bounce rates as it keeps them engaged. Visuals serve as powerful storytelling tools, captivating visitors’ attention and encouraging them to stay involved with From The Rack.

Integration of personality:

Original post:

Our original post lacked a distinct tone and personality; we wrote it for F-pattern and didn’t write it for plain language writing. The post felt impersonal and generic to the readers. It efficiently communicated the information about the From The Rack and our offerings. Still, it missed an opportunity to connect with the audience on a deeper, more personal level.

Revised Post:

In the revised post, the language is infused with personality to create a more engaging and relatable tone for our target audience. By incorporating plain language, we infused the text with playful expressions and relatable anecdotes and ensured we resonated with our audience more than the original post. An example of this was instead of stating, “Welcome to From The Rack,” we said, “Welcome to From The Rack, Your new favorite place to buy vintage clothes.” This is a more friendly and enthusiastic tone that sets a welcoming atmosphere and invites the reader to feel like valued member of our community.