Assignment 2. Part B question 4

As discussed in class, why do you feel Headlines are so important in web content? Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2 (8 Marks)

why do you feel Headlines are so important in web content?

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Headlines are essential in web content for a few reasons: they help with grabbing attention, SEO, setting expectations, building out your brand identity, and encouraging sharing. Headlines grab attention as they are your first point of contact with the audience. With consumers having all their information at their fingertips, headlines need to be in place to grab the reader’s attention in the sea of competing content. These headlines act as a “hook” that captures the reader’s interest and can use attention-grabbing words, questions, numbers, or intriguing statements. Picking one or multiple strategies will help create a great hook that will compel users to click. Headlines also help with setting expectations with the web content you are posting its giving readers a small preview on what they can expect to learn or what values they might gain from it. It helps to mange expectations for the content and ensure it can deliver on it’s promises. Headlines also play a massive role in driving clicks and traffic to the article or content as it gives a clear value proposition that motivates the user to click through. This will improve your content’s chances of being shared across social media platforms. With the SEO aspect of headlines, they help with keyword optimization as headlines can hold relevant keywords and phrases that align with the content they are about, for example, “Top 7 Vintage Band T-shirts Found at Goodwill.” By including “Vintage” “Goodwill” I can signal to search engines what the content behind this headline will be about. Headlines must also stay within the specific character limit, so they appear and are adequately displayed in SERPs. Headlines are also helpful in CTRs and backlinks; this is from having a headline that is clear, descriptive, and emotionally resonant will attract more clicks from users and will let search engines know that the content is more valuable. This also helps with backlinks and social sharing, as when a user can read the headline well and it relates to them, they will link it back to their website and in doing this, it will make the shared headline more authoritative and relevant which will contribute to a higher search ranking.

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The headline I clicked on recently:

“2024 Detroit Autorama Ridler Award Great 8 Finalists”

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The reasoning behind me clicking on this headline is due to snapchat, this weekend from the 1^st to 3^rd of march the 71^st annual Detroit Auto Show happened; since I don’t have a passport, I wasn’t able to attend this event, but through Snapchat, I experienced the event through the lens of other consumers. This made me curious about the event winners and led me to googling them. This headline caught my eye due to its structure, and I was familiar with the brand that made the article. Hagerty is my auto insurance provider which supplies me with insurance to my classic vehicle I have trust and authority with them, so it made me click. It also had a power word of “great” which gave me anticipation to what the cars would look like. The number was also 8, which let me figure out the time commitment needed to read the article. What ultimately led me to click this article was the FOMO of missing the event and my passion for automotive design and vehicles overall.