Assignment 3 Question 3

3. For question #2, please outline in detail how your new post addressed the three main objectives as discussed in class. Please outline in detail for each. (9 Marks)

Capturing Attention

Our new revised post starts with a bold headline that hooks the reader. It also explains the post by saying, “Your new favourite place to buy vintage clothes.” This concisely explains what the post will be about moving forward, drawing attention to our brand and what we offer. We also included visuals to complement the content on the page; this is following plain language writing. It also enhances the text and is used since visual content is 40 times more likely to be shared on social media than text-based content. Articles that contain images also get 94% more views than just text-based articles.

These images are strategically positioned throughout the post to break up the text and create visual interest, which helps entice visitors to continue reading. Another way we were able to capture attention was through our CTA button; this button says, “Start Shopping Now!”  which stands out at the end of the posts and prompts the readers to act and explore our website further. The use of bold text and a contrasting colour to the background ensures that the button is evident to the reader, encouraging engagement. We also made to speak in a more accessible, forgiving tone to the audience to make them pay more attention to the text; we didn’t want to bore them with droning text.

Retaining interest

The post we created provides detailed information about the benefits of shopping at From The Rack, the free stickers we provide with every order, the free shipping of over 50 dollars, personalized playlists, and community engagement opportunities. By highlighting these benefits, we can keep the reader engaged and encourage them to explore further with a CTA button at the bottom of the post. We made sure to add bullet points and lists to follow the F-pattern and make it universally easier for the reader of a broad audience to understand where they need to focus their attention to. It also allows for the visitors to quickly grasp the main advantages of shopping at From The Rack. This format prevents information overload and maintains the reader’s interest. The visuals we chose helped to capture the reader’s attention, but they also helped the reader retain interest. They do this by complementing the text-based content to evoke emotions related to thrifted fashion and community engagement. Showcasing real people enjoying looking through our clothing and participating in community activities will resonate with the visitors and encourage them to stay engaged with the post and brand.

Prompting action

We prompted the visitor to click the “Start Shopping Now!” button. It is a clear prompt for visitors to act and explore the online store. After providing relevant information about the brand, placing the button at the end of the post encourages visitors to convert their interest into action. The post emphasizes incentives such as free stickers, free shipping, and personalized Spotify playlists; this enables the visitors to not only shop but also engage with the brand’s community and offerings in said community. By highlighting these incentives, the post prompts visitors to act and explore our website’s offerings. By inviting visitors to join our email list (The From The Rack community), we are fostering ongoing engagement beyond making a purchase. It also helps for future segmentation later down the line. This also positions the brand as more than just a store but also a community of like-minded individuals; the post encourages visitors to become involved and invested in our brand From The Rack.