Assignment 4 Question 2

This is a multi-part question. Please create a visual post for your blog on a topic specific to your business and answer the questions below. This involves critical thinking. What is important to your business and visitors? The image must be the focal point of the post telling the story or conveying a point. You may include multiple images. The goal is to visually convey a message with minimal text. Please pay attention to what was discussed in class. Ensure that you include a link to the blog post in your answer. Do not forget that this needs to be included in your hardcopy. I am marking what you hand in with your hardcopy but also need to see the digital version on your blog. If it is not online for me to view (in addition to the hardcopy), I cannot mark this question. (4 Marks)

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We Found Over $5,000 Worth of Vintage Tees At The Windsor Goodwill!

While searching through our local Goodwill we came across this $1000-dollar Nascar Tee and many more high-quality vintage pieces. Want to see this insane find closer? Click on the button and it’ll take you right to our store page!

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What is important to your business and visitors?

Through this visual focused post, we are targeting the quality and authenticity of our vintage, and we are using emotional and story telling elements to get our post across to the users.

Quality and authenticity

Visitors who click on the post seek unique, high-quality vintage they can’t get elsewhere. Therefore, it’s of the highest importance that we show our consumers that we source everything authentically, aren’t buying fast fashion, and stay as sustainable as possible. In doing this, we are showing consumers that we are trusted and that we can maintain customer satisfaction.

Emotional Connection and Storytelling

Our target audience would find this post very emotional, as anyone who has thrifted before has felt the rush when you find unique pieces. We are targeting this within the image and making it as easily digestible as possible so the consumer has no problem connecting with the blog post. The image also tells a story, as the consumer can immediately understand what the post will be about. We also have a CTA in the blog post to get consumers back to our site. It gives a surprise element as the consumer wants to know how much we listed the shirt we found on our site.

A. Why did you choose the specific image(s)? (3 Marks)

We chose these images based on their visual impact. The first image conveys excitement, surprise, and the thrill of uncovering hidden gems at the thrift store. It draws the reader’s attention and piques their curiosity. This image is also relevant to the quick headline we gave and visually reinforces the narrative of our post. It indirectly showcases the valuable and unique items we find while outsourcing for the shop. There is also the extreme emotional appeal of these specific images as it’s capturing a moment of discovery we made. It showcases the anticipation and satisfaction of finding these items and creates a connection with our audience as we invite them to join us on our sourcing journeys. The close-up of the Nascar tee allows us to place a button under it so the consumer knows they will go back to our website if they click it. We know the consumer wants to get an in-close look at the tee shirt if they click on the blog post, so that’s what we are giving them.

B. Explain in detail why the image(s) was beneficial for the post. (3 Marks)

 The images were beneficial to the blog post because they show visual engagement. The image instantly grabs the viewer’s attention with its bright colours and high price tag, giving excitement and surprise to the blog post and encouraging the user to explore further. Visual engagement is critical for retaining users’ interest, especially with how much content is at the user’s fingertips today. Without the images we used, readers would be disinterested in what we are writing, and no visual stimulation would be used. The storytelling portion of the post would be missing as our text directly speaks to the images, and the images carry most of the elements that would keep a user on our blog post.

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